There are so many awesome independent business around. So much talent and creativity. So, I thought I’d find out more about the people behind the business and throw some support their way in our Meet the Maker series. Today, we Meet the Maker: LIFE is Better in COLOUR.
I came across LIFE is Better in COLOUR on Etsy. The vibrancy of, well, the colours and the joyous simplicity of the products caught my eye. To be honest they’d catch most people’s eye! Each product is bright and cheery with a positive vibe running throughout, also, there’s a lovely unicorn brooch I have my eye on…So, let’s find out more:
Who are you?
Hi. My name’s Laura and I’m the face behind the brand LIFE is better in COLOUR
What do you do?
Here at LIFE is better in COLOUR we make colourful gifts and accessories for people who like to live on the bright side of life!
How did your business get started and how was your brand born?
I’ve been in business as an accessory maker since 2010. LIFE is better in COLOUR was created towards the end of 2016 after I felt we had outgrown our previous brand name. I wanted to choose a new name that would allow for growth and be suitable regardless of what types of products and services we might decide to offer in the future. When I looked back over the work I had done across the previous six years, it dawned on me that no matter how many changes of style the business went through, the one thing that was consistent was our use of bold, bright colour!
What inspires your work?
As you can probably guess our work is predominantly inspired by colour – and we utilise a lot of simple shapes to build up our designs. You’ll find lots of recurring motifs including circles, stars, hearts, clouds and of course rainbows! We also love to incorporate positive messages into our work whenever we can. We hope that the things we sell help to brighten up the world we live in – literally as well as metaphorically!
What was the first thing you sold?
When I first started selling handmade accessories I signed up for a Folksy shop and the first thing I sold was a felt rose brooch.
During a long day of bossing it, what are your snacks of choice?
I’m pretty good at not snacking throughout the day, but am I am very partial to a ginger nut (or three!) when I have an afternoon cup of tea. However during the evening if there are snacks on the table I will keep eating until they are gone – especially if the bowl is filled with lime flavour Doritos!
What has been your proudest moments so far?
Earlier this year I was featured in the City Buzz section of the Sheffield Star which was a pretty proud moment! But the moments that give me the biggest buzz are when people choose to say nice things about our products – or even better choose to buy them! It’s a huge compliment that people want to spend their hard earned money on one of our pieces – and the rumours are true, we actually do a happy dance every time something sells!
Sharing is caring, tell us about another independent business you can’t get enough of right now?
I’ve recently discovered the work of Assembli – a dutch company that create DIY papercraft projects. I’m particularly fond of their 3d beetle kit and have added it to my wishlist this Christmas! https://assemblishop.com/product/stag-beetle-3d-construction-kit/
Where can we find you?
Folksy Shop: https://folksy.com/shops/LIFEisbetterinCOLOUR
As well as being online you can also find our work in All Good Stuff at Butcher Works on Arundel Street in Sheffield as well as at Our Handmade Collective in the Grand Arcade in Leeds.
What are your plans for the future?
Our main aim is to keep persuading as many people as possible that #lifeisbetterincolour. As such we will be doing our best to encourage people to live a bit more on the bright side! But from a business point of view we really want to get our colourful gifts into as many shops as possible. We intend to get our wholesale catalogue completed and out to retailers as early as possible in 2019.
We previously met Aimee from The Good Life Co, you can read her story here.