Meet the Maker: jordanlovellA

Photo courtesy of jordanlovellA

There are so many awesome independent business around. So much talent and creativity. So, I thought I’d find out more about the people behind the business and throw some support their way in our Meet the Maker series. Today, we Meet the Maker: jordanlovellA.

I came across jordanlovellA on Instagram and pretty much fell in love with her work! I’m a sucker for homewares, especially when it comes to cushions! A few soft furnishings can make a room feel like home and today’s maker jordanlovellA, certainly manages that. Song lyrics and sayings embroidered on cushions, bags and clothing are a few of my favourite things and I certainly have a few purchases planned. So, without further ado, let’s meet the maker:

So, let’s find out more:

Who are you?

I’m Jordan Ambler and I live just outside Sheffield. Having moved up and down the country over the years I always knew I wanted to come back to Sheffield in the end. It totally stole my heart.

What do you do?

A year ago I launched jordanlovellA making hand embroidered cushions and sweaters.

Photo courtesy of jordanlovellA
Photo courtesy of jordanlovellA
How did your business get started and how was your brand born?

I started making cushions when we were buying our house as I couldn’t find anything I liked. I then made an embroidered one as a gift for a friend and never stopped! The name is boringly just a way of using mine that is easier to Google. Lovell is my middle name (it’s my Mum’s maiden name). Unbelievably there are a lot of other Jordan Amblers in the world so it’s hard to search or claim on social media. I already had @jordanlovellA on twitter so I just copied that, very original!

What inspires your work?

Obviously being northern has a big impact on my work. We relocated from London to Yorkshire after my son was born very much in part so that he would talk proper (he’s let me down and says “dack”). I was a music obsessed teenager with a penchant for gloomy lyrics and a fine art student who adored the written word. Now I’m in my thirties and fanatical about interiors so I guess it’s easy to see how my style developed along the way.

What was the first thing you ever sold?

The first thing I ever sold on Etsy was a candle, I used to make all sorts of bits and pieces to have a creative outlet when I worked full time. I used to manage a big art supply store and met some amazing people. I had fallen out with art big time and couldn’t face making my own anymore. The itch to create wouldn’t go away though and eventually I found what I really wanted to do. The first cushion I sold was a northern soul inspired one born out of trying to think of something to make for someone who is impossible to buy gifts for.

During a long day of bossing it, what are your snacks of choice?

My days are spent trying to work alongside my two toddlers so I’m mostly fuelled by coffee, leftover half eaten crumpets and in cases of emergency the children’s sweets which I hide in the kitchen to eat.

Photo courtesy of jordanlovellA
Photo courtesy of jordanlovellA
What has been your proudest moment so far?

I’m thrilled by how far I’ve got in my first year but I recently started selling on notonthehighstreet. Two of my designs have been selected to sell in their Christmas pop up in actual bloody Westfield which is so exciting.

Sharing is caring, tell us about another independent business you can’t get enough of right now?

On my shopping list for Etsy made local is some gorgeous succulent inspired silver jewellery from Emma Pearson (@emmathejeweller), I just can’t make up my mind what I’d like first.

Where can we find you?

You can find me at and mostly loitering  @jordanlovellA on instagram

What are your plans for the future?

For the future I’m looking forward to some time to expand my range next year. Particularly in personalised designs which I love doing (best custom design I’ve ever done; a cushion saying I’m not sorry) and hopefully setting up my own website.

Photo courtesy of jordanlovellA
Photo courtesy of jordanlovellA

We previously met Sophie from Imogen’s Imagination , you can read her story here.

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